He probably thought it would be a good PR move to show he had a sense of humour.
But Kris Humphries has been mocked for starring in a new Foot Locker commercial in which he makes fun of himself.
The commercial jokingly reveals Houston Rockets star James Harden forced one of his friends to join Mr Kim Kardashian's entourage as punishment for not having the latest trendy new shoes on.
James adds: 'I traded him to Kris Humphries’ entourage.'
It then cuts to Kris standing in front of a full-length mirror with one of his loyal sidekicks lathering him with praise.
He tells the 27-year-old power forward: 'You know what I see in that mirror? A changed man.'
The New Jersey Jets player then asks: 'What do you see, Maurice?'
The delighted NBA journeyman says: 'Yeah…cool guy.'
However an internet wit named Flash Gordon had no hesitation in using the clip as a stick to beat the reality television personality with.
He tweeted: 'AHAHAHAHHAHAHAHA the new footlocker commercial made Kris Humphries look like such a douche!! Even footlocker knows hes a tool!!'
And another named Josh Childress said: 'Might be the funniest thing you've done Kris. I actually laughed at you.'
The man himself was obviously delighted with it too, for he posted a link to it on his page and wrote: 'Boom! Just debuted my new footlocker commercial with jharden13! Check it out. Approved.'
It’s not Kris’ first attempt in front of the camera, as he also did a Funny or Die video in December in which he was
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