Pajama-clad Katie Couric grins with foamy mustache as she joins her daughters in bed for new Got Milk? campaign

Katie Couric and her two daughters are the newest stars of the long-running Got Milk? ad campaign.
The talk show host and her girls, Ellie, 21, and Carrie, 17, don white foam 'mustaches' and tout the benefits of drinking dairy in an accompanying TV commercial, which will hit screens tomorrow.
A behind-the-scenes video of the shoot shows the trio dressed in pajamas giggling in bed and later sat around the breakfast table discussing their favorite morning treats.

Dairy queen: Katie Couric and her two daughters are the newest stars of the 'Got Milk' ad campaign

'I like it when you make me cereal with lots of fruit and milk in it. And coffee with steamed milk,' Ellie tells her mother. While her younger sister opts for a stack of pancakes.
Ms Couric, 56, who attended the Met Ball in New York on Monday with her financier boyfriend, John Molner, goes on to describe her most memorable Mother's Day.

 

'[My] favorite Mother's Day present of all time was when Lori Beth [the nanny and housekeeper] put that scrapbook together with all your artwork through the years and photographs . . . and you guys drew little pictures.
'I love that, I cherish that so much and I love to go through it all the time. It's just full of nice memories.'

Smile for the camera: The trio slipped into sleepwear for the film shoot

Cheers: The Couric family reveal their favorite morning treats in the TV commercial

Ms Couric, whose lawyer husband and father of her daughters, Jay Monahan, died of colon cancer aged 42 in 1998, told USA Today that the brunette girls 'look like my husband.'
'They both have my chin and I think they really are a combination. But I sure see a lot of Jay in them. I see a lot of Jay in Carrie in some of the expressions she makes. They're just like his. It's uncanny. She's my mini-Jay.'
Ellie is set to graduate from an Ivy League college in about a week with a degree in American studies, with the hope of getting into film and television production; while Carrie is a junior in high school.
Ms Couric has had several long-term relationships since losing her husband but recently explained that 'they haven't turned into lifelong partners.'

Sneak peek: The new Got Milk? adverts will debut on the Katie show tomorrow

As a spokesperson for the Got Milk? campaign Ms Couric credits her own mother for teaching her the importance of a nutritious start to the day.
'When you're adding milk to your breakfast you're getting all sorts of added benefits . . .You're getting protein when you put it in your cereal. You're getting calcium when you add it to your coffee or just drinking a glass straight up.'
The Got Milk? campaign, which encourages the consumption of milk, has been running since 1993. Other celebrities to front its ads include Salma Hayek, Sofía Vergara, Jessica Alba and Carolina Herrera.
Ms Couric's new TV commercial will debut on the Katie show on Friday.